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摘要

 本文之目的是要嘗試對《鬼谷子》一書中的遊說理論做完整的還原分析，首先介紹《鬼谷子》一書的基本內容與研究之概況，第二章將嘗試分析《鬼谷子》遊說理論之根源為何，將由《鬼谷子》一書中數度提到的宇宙論思想與人心的見解來入手，以確立其理論根源，第三章嘗試對遊說理論中的遊說方法進行整合，整合的方式將依照各遊說方法所針對之對象來分類，並加以結合。第四章則會將根源與方法整合，進而據以探討《鬼谷子》遊說的目的與實際遊說的步驟，最後討論《鬼谷子》的遊說方法是否能夠應用於現代社會。

關鍵字：鬼谷子、遊說、宇宙論、人心

Abstract

The purpose of this paper is to analyze the original theory of how to persuade others in the book "Gui Gu Zi". First, I will introduce the basic ideas and review past research on the book “Gui Gu Zi”. Second, I will present the cosmological and ethical basis of the theory of persuasion in the "Gui Gu Zi". Third, I will integrate the methods of persuasion, as classified according to the objects of persuasion, into the broader theory which I am concerned with. In chapter four, I will discuss the aims of persuasion and the steps of practicing persuasion by combining the theoretical basis and the methods discussed previously. In my conclusion, I will discuss whether these methods of persuasion can be adapted to our contemporary society.