大都市裡的「原」汁「原」味—都會區原住民主題餐廳的社會資本與多元文化認同

學年度:92
學期:2
校院:東吳大學
系所:社會學系碩士班
論文名稱(中):大都市裡的「原」汁「原」味—都會區原住民主題餐廳的社會資本與多元文化認同
學位類別:碩士
語文別:chi
學號:89315014
頁數:132
研究生姓名(中):吳泰儒
指導教授姓名(中):劉維公
指導教授姓名(英):Liou, Wei-Gong
關鍵字(中):族群企業、 社會資本、 族群資源、 階級資源、跨文化消費、 真實性、 多元文化認同、文化混融
關鍵字(英):ethnic enterprise、 social capital、 ethnic resources、 class resources、 cross-cultural consumption、 authenticity、 multi-cultural identity、 cultural creolization


中文提要:

  在世界各地,弱勢族群的文化總是成為主流社會成員消費的對象。而族群文化在這樣的消費過程中,會產生什麼樣的變遷,一直是許多族群研究者感興趣的議題。過去台灣關於原住民文化真實性的相關研究主要都集中在觀光活動上,一直欠缺當在主流社會裡原住民文化呈現問題的相關討論。本研究嘗試結合族群企業和跨文化消費的相關理論,以台灣都會區原住民主題餐廳為例,探討族群文化企業在主流社會環境下的的社會資本、文化的真實性與文化認同。研究結果顯示,族群資源和階級資源是族群文化企業發展的重要根本,族群企業家能同時擁有這兩種資源,來自於他們跨越族群界線的經驗。對於都會區的原住民主題餐廳來說,階級資源決定了他們文化呈現的真實性。階級資源(文化資本)高者,繼承了原住民觀光的型態,以都會區漢人中產階級為目標客群,會按照他們的品味來調整其文化呈現內容,使得餐廳所呈現的原住民文化成為「舞台上的真實性」。階級資源(文化資本)較低者,則以真正的家鄉風味吸引廣大原住民顧客。「真實」的感覺其實是存在於人們的想像之中,會因著人們的期待和社會經驗的不同而有所改變。族群文化傳統本身就不斷在變遷當中,消費當然是其中一股重要的力量。族群文化企業可以使族群文化更加適應資本主義環境,以更堅強的生命力在未來持續發展。

英文提要:

  Around the world, the cultures of minorities are always the consuming objects of main societies. What kind of adaptation the ethnic tradition will show in this consuming process has been a main research focus of specialists in ethnicity. The researches about the aboriginal cultural authenticity in Taiwan concentrated too much on the ethnic tourism. With the metropolitan aboriginal themed restaurants in Taiwan as instances, this thesis attempts to combine the theoretical view of ethnic enterprise and cross-cultural consumption to discuss the social capital, cultural authenticity and cultural identity of ethnic cultural enterprises in the main society. In the result, ethnic resources and class resources are the most important foundations for the ethnic cultural enterprise. The experience of “ running cross the ethnic border” made these entrepreneurs own the two kinds of resources. Moreover, the class resources decide the cultural authenticity of the metropolitan aboriginal themed restaurants. The restaurants with the higher class resources (cultural capital) inherit the model of ethnic tourism. They set the metropolitan Han middle-class as target market and adapt aboriginal tradition to the Hans taste. On the other hand, the ones with the lower class resources (cultural capital) use the homeland flavor to attract more numerous aborigines. Authenticity lies in its perception in public mind, and it could be diverse with people’s expectations and social experience. The ethnic culture is always in the continuous process of change, and consumption is an important driving force. The ethnic culture enterprises could make the ethnic tradition more suitable for the capitalism. With stronger vitality, ethnic culture will continuously develop in the future.